Sector · Technology
BTL activationsfor technologyhigh impact
Make tangible what a slide only explains
A technology product rarely sells by being explained. It sells when someone uses it. We design demonstrations and interactive experiences where the attendee tries it rather than listens to it.
What we do in this sector
How we work
BTL activations in technology: how we work.
A technology product is understood by using it
Technology brands often have an explanation problem: the product does a lot, but it is hard to get across on a billboard or in a presentation. Experiential marketing solves that by putting the product in people's hands. A well-designed demo achieves in a few minutes what many slides cannot: the customer understands what it is for and pictures it in their day or in their company.
What we do for technology brands
- Product launches for customers, press, partners and the distribution channel.
- Guided demos with a route, a script and staff trained on the product.
- Interactive experiences that invite people to try rather than just listen.
- Stands and brand spaces for trade shows, conferences and industry events.
- Activations at retail and in malls for consumer technology.
B2B and consumer technology
In technology for businesses the goal of an activation is to open meetings and sales opportunities, and the audience is small and hard to gather. Private events, demos at specialised trade shows and experiences designed for decision-makers work there. In consumer technology the goal is trial and purchase intent, and retail presence, reach and how easy it is to try the product matter more.
Staff who know the product
An attendee who asks a technical question and gets a vague answer does not come back. That is why the team representing the brand is trained on the product before the activation, with a demo script, the audience's frequent questions and the exact moment to hand the contact over to a sales advisor.
What we measure
Completed interactions, time of use per person, questions collected on site, stated purchase intent and contacts handed to the sales team. That data is used to evaluate the activation and also gives the product team first-hand insight into how people react when they use it.
Experience and coverage
Contraste has worked with brands such as IBM and Cabify, and runs launches, demos and activations for technology brands from Medellín in Bogotá, Cali, Barranquilla and Mexico City.
Frequently asked
What people
ask us most.
What format works best for launching a technology product?+
The one that lets people touch it. A three-minute guided demo converts better than a thirty-minute presentation, because the memory of using something outweighs the memory of being told about it.
Can a technology activation be measured?+
Yes: completed interactions, time of use per person, questions collected on site and stated purchase intent. That data also feeds the product roadmap.
How do you design a stand for a technology trade show?+
Starting from what the visitor has to do, not from how it looks: a demo point visible from the aisle, short routes, screens showing the product working and a place to talk with people who have real interest. The stand is measured by completed demos and qualified contacts, not by footfall.
What is the difference between a B2B launch and a consumer launch?+
In B2B the audience is small and the goal is to open sales conversations, so private events and demos for decision-makers work. In consumer launches the goal is trial and purchase intent, and reach, retail presence and ease of trying the product matter more.
What is an interactive brand experience?+
An activation where the audience takes part instead of just watching: they try the product, complete a challenge or go through a guided demo. It works especially well in technology because it turns features that are hard to explain into something people experience for themselves.
Does Contraste run technology launches outside Colombia?+
The agency operates from Medellín and runs activations in Bogotá, Cali, Barranquilla and Mexico City. For regional launches, production in each city is coordinated to the same brand and measurement standard.
Book a meeting
Shall we activate your brand in technology?
30 minutes to understand your goal and tell you whether we can help. No corporate deck involved.