Medellín
The sales room: why the first visit decides the close
What happens in the first fifteen minutes of a visit weighs more than the whole campaign that got the person there.
From the field
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Lo que aprendemos ejecutando en calle y en punto de venta: qué se mide, qué funciona y qué no, sector por sector y ciudad por ciudad.
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How to measure a BTL activation without vanity metrics
Reach and impressions say almost nothing. These are the numbers that tell you whether it worked.
Medellín
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