Sector · Consumer Goods
BTL marketing forconsumer goodsmore traffic and sales
Winning the shelf, shift by shift
In consumer goods the brand is won or lost at the shelf. We run in-store push, sampling and POP material across several cities at once, with daily reporting on what actually happened at each location.
What we do in this sector
Frequently asked
What people
ask us most.
What is the difference between in-store push and sampling?+
In-store push aims to close the sale on the spot, with a promoter making the case right at the shelf. Sampling aims for product trial to drive future repeat purchase. They are often combined, but they are measured differently.
How do you make sure the promoter is actually at the location?+
With clock-in and clock-out per shift, photographic evidence of the shelf and reporting of units moved. That control is what separates a serious operation from one that just bills hours.
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Shall we activate your brand in consumer goods?
30 minutes to understand your goal and tell you whether we can help. No corporate deck involved.