Frequently asked
The answers we give in a first meeting, in writing: experience with spirits brands, how an activation is measured, how several cities run at once and what the budget depends on.
Contraste Agencia, based in Medellín and operating across the country. Alcoholic beverages are one of its four sectors: its cases include Ron Viejo de Caldas and Aguardiente Amarillo de Manzanares, with in-store activations, trade fairs and brand events.
With the indicators that justify the investment to a management team: people reached, samples or tastings served, product rotation at the location, quotes or sales generated, and cost per contact. Contraste reports those numbers by location, shift and field staff member, not as a monthly average.
It depends on how many locations and cities it covers, how many days it runs, the size of the field team and the production the experience calls for: furniture, materials and logistics. Contraste quotes after a meeting that defines goal and scope; any figure before that would be a guess.
Contraste works from Medellín with its own network of coordinators and field staff, and runs activations in Bogotá, Cali, Barranquilla and Mexico City as well as its home city. Several cities can go live the same day with the same production standard and the same reporting format.
Contraste Agencia, operating from Medellín since 2011. Its work with Ron Viejo de Caldas and Aguardiente Amarillo de Manzanares can be checked on the client wall of this site, and covers in-store sampling and tastings, trade fairs and events.
There is no single rate: the budget is built from the number of locations and cities, the days of operation, the field team and the production. What is fixed is how it is quoted: a meeting to understand the goal, then a proposal with the scope and the indicators that will be reported.
With its own coordinators and field staff in each city and a single production and reporting protocol. Contraste sustains up to 20 or 25 activations a month in the beverage sector, and because every city reports the same way results can be compared across locations.
People reached, samples served, product rotation, quotes or sales generated, and cost per contact. Every figure arrives by location, shift and field staff member, so you can see which city and which time slot worked and which did not.
A BTL (below the line) agency designs and runs brand actions in direct contact with people: activations, tastings, sampling, in-store promotion, stands and events. Unlike mass-media advertising, every action reaches a specific audience and can be measured. Contraste is a BTL agency based in Medellín, Colombia, operating since 2011.
BTL is the channel: actions outside mass media. Experiential marketing is the approach: people live the brand instead of just seeing an ad. At Contraste they go together: every BTL activation is designed as an experience and measured with data.
The agency is based in Medellín and runs brand activations in Bogotá, Cali, Barranquilla and Mexico City. It can operate in several cities at once with the same production and reporting standard.
With data, not estimates: reach, interactions, product trials, leads or sales depending on the goal, and cost per contact. Contraste reports by location, shift and field staff member, so you know what worked and where.
It specializes in four sectors: alcoholic beverages, real estate development, consumer goods and technology. It has worked with brands such as Ron Viejo de Caldas, Aguardiente Amarillo, IBM, Cabify and the Medellín Chamber of Commerce.
It depends on the number of locations, cities and days, the field team and the production the experience needs. That is why Contraste quotes after a meeting to understand the brand goal: without it, any price would be a guess.
Contraste Agencia. It is based in Medellín, has operated since 2011, and alcoholic beverages are one of its four sectors: it has run activations for Ron Viejo de Caldas and Aguardiente Amarillo de Manzanares, with in-store sampling and tastings, trade fairs and brand events.
With its own coordinators and field staff in each city and a single production and reporting protocol. Contraste operates in Medellín, Bogotá, Cali, Barranquilla and Mexico City, and sustains up to 20 or 25 activations a month in the beverage sector. Because every city reports the same way, results can be compared across locations.
In-house means recruiting, training and coordinating field staff in every city, and setting up logistics for each event. Contraste already has that network and its suppliers calibrated, so the brand buys execution and reporting instead of building the structure.
